Mike Halliwell’s Spring 2017 Persuasion Theory class developed persuasive campaigns to raise money for local charities.

The persuasive communication campaign assignment encourages students to apply the persuasion theories and concepts they have learned in class to make a difference in the NMSU and Las Cruces community. During the Spring 2017 semester, students have been working hard developing and implementing persuasive campaigns to help collect donations for local charities.

Persuasion Theory students held an “Easter Egg Fundraiser” outside the Corbett Center on Monday, April 10th to raise money for the El Caldito Soup Kitchen in Las Cruces. In exchange for their donation, individuals received a toy Easter egg filled with a fun surprise!

Persuasion Theory students held a car wash on Saturday, April 8th to raise money for Safe Haven Animal Sanctuary, a non-profit organization dedicated to finding nurturing homes for cats and dogs in Las Cruces.